An NFO is a culmination of a traditional NFT and a physical object. It exists both in a digital wallet through blockchain technology and in the physical world. When buying an NFT through an NFT marketplace the consumer becomes the owner of a product that exists two fold.
MOY NFO is a luxury streetwear label that looks to bridge the gap between the analogue and the digital. Breaking from the mould of a traditional NFT, as well as pushing at the forefront of fashion technology, NFOs are a new way of buying and consuming consumer goods.
Differing to other NFTs, our Non Fungible Object (NFO) exist in two states simultaneously. They exist on physical bodies as much as they do on digital bodies. The concept of an NFO is almost to make sense of how our lives are becoming more and more absorbed into the digital space. When purchasing an NFO, the ownership of the garment in the digital wallet and the physical space is transferred to the consumer. A key point of difference between an NFT and an NFO is the fact that the garment exists in your digital wallet and the physical space.